Twitter Echo Factor by Chitika

More than just reach, Chitika's Twitter Echo Factor measures your influence.

Followers are overrated. Calculate how far your voice actually goes on Twitter.

What is Chitika's Twitter Echo Factor? We use a wide range of factors to determine how strongly your Tweets influence the Twittersphere. Followers count, but we also factor in how likely your followers are to hear you through the noise, whether or not they're likely to re-tweet, and whether their followers are likely to hear them through the noise. We take into account how many people your followers are following - how quickly does your Tweet fall off their front page, and what are the chances it's seen amongst the deluge of communication? We factor in this dilution of your message, and use it as our primary driver of the Twitter Echo Factor. Followers are great. Chitika's Twitter Echo Factor calculates whether you're actually being heard.