Candidate Popularity History:
Line graph represents a real-time comparison of
the volume of search queries made by Internet users in the U.S., which include the
terms "Obama" or "Romney". The accompanying pie chart illustrates the average query
distribution over the last 24 hours for "Romney" (Red) and "Obama" (Blue). All times UTC
Click and drag a region to zoom in
Candidate Search Heat Map
Candidate Popularity Heat Map:
Heat Map indicates interest in Presidential
candidates based on search query volume. States with blue hues indicate a heavier
volume of search including the term "Obama". States with a Red hue indicate a heavier
volume of search including the term "Romney"
2012-11-07 03:00:00
CANDIDATE MAJOR CITY MINDSHARE
Presidential Candidate Search in Most Populous Cities
Looking at the five most populous cities in the U.S. we are able to determine the share
of search interest between the presidential candidates, displayed as a percentage.
Candidates name appearing next to city indicates a 'win' in overall share of search.
70% obama
54% obama
60% obama
97% romney
62% obama
LEADING CITIES FOR CANDIDATES
Top City for Presidential Candidate by Search
This section of the tracker determines the city (of the 50 largest cities by population)
in the U.S. with the highest volume of search queries for each presidential candidate.
The two cities in which each respective candidate generate the highest ratio of search
interest is displayed along with a percentage of overall share of search found in that
city.
phoenix @ 100%
columbus @ 100%
Top Issues
Election Issue Search Mindshare
Providing insight into the top ten presidential election issues on the minds of Internet
users in the U.S. Top ten issues calculated based on search query volume for a
particular issue. A list of 10 key issues was compiled based on the most prevalent
subjects for the upcoming 2012 Presidential election.
#1
environment
health care
#6
#2
economy
foreign policy
#7
#3
gun control
taxes
#8
#4
abortion
immigration
#9
#5
education
national security
#10
Notes: Chitika Insights Presidential Interest Tracker displays data derived from the Chitika advertising network
using the methodology found on Chitika Insights. Popularity is used to describe search
activity related to a candidate, and does not indicate sentiment. The Chitika advertising network includes
over 250,000 sites totaling hundreds of millions of ad impressions each week, allowing us to draw
greater conclusions as to what is happening on the Internet across North America. Research studies
are conducted by Chitika Insights, the research arm of online ad network and data analytics company
Chitika.
For more information, please contact press@chitika.com or call (508) 439-4529.
